When you use the term “full detail,” your customer reads that as being complete and all inclusive. So, if the customer has road paint on the outside of the car and dog hair in the interior, along with heavily stained carpets, they expect that you are going to cure every ailment their car has.
If you sell detailing services this way, be prepared to be broke and work yourself to death!
Loosely used, the term “full detail” is common within the detailing industry as a menu item. Be careful with this term as it tells your client that everything is included within this service.
Including everything within any level of a detailing service is not a wise move for any detailer.
Build a smart detailing menu and take the time to educate your market. One approach is to explain to your customers that you build a custom detailing package based on their car’s condition, their expectations, and their budget.
Detailing Success Blog
Detailing Success was founded in 2004 by Renny Doyle - A high-level auto detailer-turned-trainer that is passionate about helping other professional detailers transform their detailing businesses and in turn, their lives. By helping them refine their skills in the various tasks that come with owning and operating a professional auto detailing shop, Renny has trained and mentored over 500 detailing entrepreneurs from around the globe and detailed well over 4000 aircraft. Also known as "The Detailer of Air Force One", the proud founding member of The Detail Mafia, the author of “How to Start a Home-Based Detailing Car Detailing Business", and a co-creator of the P&S Double Black line of detailing products, Renny was inducted into the International Detailing Association (IDA) Hall of Fame in 2019.
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