RENNY, OSCAR AND BOB PHILLIPS SOUTHERN CALIFORNIA STORE VISITS

On the Road in Southern California: Renny, Oscar, and Bob Phillips Strengthen ATG Distributor Partnerships from the LA Basin to San Diego



Southern California has always been a proving ground for great retail—fast-moving customers, high expectations, and a culture that rewards quality and consistency. That’s exactly why the Detailing Success and ATG teams recently hit the road.

Traveling the corridor from the LA Basin down to San Diego, Renny, Oscar, and Bob Phillips spent time face-to-face with ATG distributors and their store teams, focusing on what matters most: supporting the network, strengthening relationships, and building momentum at the store level.

This wasn’t a “quick pop-in” trip. It was an intentional run of visits designed to listen, learn, align, and celebrate what’s working—while also identifying opportunities to help every location sell with more confidence and operate with even more consistency.

Why This SoCal Tour Matters

In a business that depends on product performance and customer trust, relationships are the differentiator. Calls and emails help. But nothing replaces being in the store, seeing the shelves, talking to the team members who interact with customers every day, and hearing real feedback in real time.

This Southern California trip had three clear goals:

• Strengthen distributor relationships through in-person support and collaboration
• Support store teams with education, product knowledge, and merchandising guidance
• Align on growth opportunities across the region—so everyone wins together

From the LA Basin through Orange County and into San Diego, the message was consistent: ATG is invested in its distributors and stores—not just with products, but with partnership.

What Renny, Oscar, and Bob Focused On During Store Visits

Every stop had its own rhythm, but the conversations and wins centered around a few core themes.

1) Store-Level Connection and Team Support

In each location, Renny, Oscar, and Bob made time for the people doing the work: counter teams, managers, and ownership groups. The focus wasn’t just “How are sales?”—it was:

• What are customers asking for right now?
• Which products are moving fastest—and why?
• Where do customers get stuck in the buying decision?
• What tools, training, or signage would make selling easier?

Those questions lead to practical improvements, not generic “best practices.”

2) Merchandising That Makes Buying Easier

A strong product line only performs when it’s presented in a way that’s intuitive for customers. Across the tour, the team looked closely at:

• Shelf layout and product grouping
• Display clarity (especially for first-time buyers)
• Complementary product placement (making add-ons feel natural, not forced)
• Restocking and organization habits that protect presentation

Small changes in how products are displayed can create outsized impact—especially in high-traffic stores where customers want to decide quickly and feel confident in their purchase.

3) Real-World Feedback That Improves the Whole Network

One of the most valuable outcomes of these trips is bringing field insight back to the wider team. Southern California customers are highly informed and brand-aware, which makes the feedback especially useful.

The team collected input on:

• Which categories are seeing the strongest demand
• What customers are comparing ATG products against
• The questions customers ask before they commit
• What store teams need to educate buyers faster and more clearly

That information helps shape better support materials, stronger training, and smarter in-store strategy across the distributor network.

The Big Win: Stronger Relationships = Stronger Results

The most important takeaway from the LA-to-San Diego run wasn’t a single display, meeting, or conversation—it was the consistent strength of the distributor-store partnership.

When a distributor and store team are aligned, the results show up in the places that matter:

• More confident staff conversations
• More consistent product placement
• Better customer experience
• More repeat business
• More trust in the brand and the people behind it

Across the region, the tone was optimistic and forward-looking. Store teams were engaged, distributors were collaborative, and the shared goal was clear: keep building, keep improving, keep serving customers at a high level.

Moments That Defined the Trip

While every stop had unique wins, a few “common threads” stood out throughout the tour:

• Pride in store presentation: teams care about how their location looks and performs
• Hunger for knowledge: staff want product education that helps them sell faster and smarter
• Customer-driven adaptability: the best stores are adjusting based on what customers actually ask for
• Momentum across the network: the region is building energy around stronger retail execution

And perhaps most importantly, it was clear that when the ATG team shows up, listens, and collaborates, stores feel supported—and that support turns into performance.

What Happens Next

Trips like this are not one-and-done. The purpose is to create ongoing alignment and practical follow-through.

Coming out of the Southern California run, the focus shifts to:

• Continued distributor check-ins and store support
• Sharing in-store insights so the wider network benefits
• Expanding training tools and quick-reference resources for store teams
• Keeping communication tight between ATG, distributors, and retail locations

Because the goal isn’t just to visit stores—it’s to help them win long after the visit is over.

Appreciation for Our SoCal Distributor Network

To every distributor, store owner, manager, and team member who took time to connect with Renny, Oscar, and Bob Phillips: thank you.

Your effort, professionalism, and commitment to your customers are what make the network stronger. Southern California continues to set the standard, and we’re proud to build alongside you.

If you’re part of the ATG distributor network and want additional in-store support, product guidance, or merchandising resources, reach out to your ATG representative—we’re here to help you grow.