Business Is War...Professional Detailing Is A Battlefield!
Tuesday, February 9, 2010 at 11:08AM Many people approach me and ask me what it takes to succeed within business...especially when times are as tough as they are now! The answer to that repeating question to not an easy answer to arrive at as the answer is actually a combination of several factors such as your education, (and I am not talking about college...that is just one side of education...there are many additional sides) life and business experience, personality and your inner drive, needs and one of the most important elements...PASSION.

But...All of the above can not do much for you if you are failing to plan, take action and be educated within the art and war of the detailing business. Passion drove me to detailing...education and keeping ahead on business, tactical/technical detailing, marketing, sales and a host of other topics has kept me at the top. Average does not work within business...period.
If you are a business professional, do not kid yourself...you are at war within your business and competing not only with competitors from within your industry but also an army of daily needs and desires your current and prospective customers have for other products and services.
Consumers are being tugged to other products and services and you as a detailer need to address that fact.
Creating a niche within industries has never been more important then now! Following the "rest of the heard" within the detailing industry is the worst thing you could do. Be a leader within your local market, do things differently then any other shop within your area. Stand apart from the normal shop and make sure you STAND OUT!
Maybe that niche is high end cars?
Detailing A Bentley Is Not For Everyone...Do You Have The Skills...This Student Does Now!
Maybe that niche is high end Aircraft?
In 2003, I started my relationship with the Air Force One Fleet
Maybe that niche is Delearship Detailing?

Knowing the art of detailing is HUGE but even more important once you take your passion from hobby to business is being a solid businessman or woman. Passion drove you to detailing right? Now sound business practices and your devotion to education can make you a prime example of detailing done right within the detailing industry! Continue to read, reasearch and network and don't forget teh importence of finding the proper mentors to assist you within your business and lifestyle goals. Starting a detailing business is not hard. Making a profit is much harder. Matching that profitable business with the lifetlye you desire will be the biggest challenge so be ready by being educated and well versed within all angles in the detailing industry.
Knowing Paint Perfection Is Just One Part Within Your Success
As always...
Happy Detailing All,
Renny







