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Entries in Auto detailing (9)
New Vehicle Sales Trend Turns Positive! A Good Sign for Car Detailers!!
Friday, April 9, 2010 at 11:06AM
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In short, we have a positive new-vehicle sales trend started this year. It's not what it used to be, but things are moving in the right direction.
New Passenger Car Sales
Against a backdrop of an increase of 24.3% in overall new-vehicle sales in March 2010, the passenger car segments fared somewhat better with an increase of 27.9% if you include CUVs. If you exclude CUVs, passenger car sales were up 19.1%.
It's tough to know where to lump the CUVs-they look like SUVs (light trucks) but are built on car platforms. It seems obvious that a large portion of the consumers who were buying SUVs are now selecting CUVs instead, but that may be more a vehicle internal space issue rather than truck capability.
With CUVs lumped in with passenger cars, 74.3% of new vehicle sales for March 2010 are cars. Without the CUV numbers, passenger cars account for 49.2% of March's sales, which is more in line with how the car vs. light truck proportions used to be.
When we look at the new-vehicle sales from a year-to-date perspective we find that including CUVs car sales are up 21.6% so far this year. Without CUVs, passenger cars are 15.8% ahead of last year.
From 2002 to 2007 passenger cars were not chosen by the majority of new vehicle buyers in the US, light trucks were. In 2002, passenger cars represented 49.0% of all new vehicles sold. That market share continued to deteriorate until 2004 when it reached a low of 45.6%. Then in 2008 the pendulum swung back the other way with cars accounting for 53.0% of all new vehicles sold. For the first quarter of 2010 the mix of passenger cars and light trucks sold is almost even if you lump CUVs in with light trucks. Of course the question of where to classify CUVs lingers.
New Light Truck Sales
Traditionally, light trucks have included SUVs, vans and pickups. Today, many are also including CUVs as part of the light-truck segment. There once was an advantage for the OEMs to include CUVs because there were two CAFÉ standards-one for cars and one for light trucks. As the CAFÉ standards merge into one the question of where to put CUVs will get more difficult to call.
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When we include CUVs in the mix, the increase doubles to 29.7%. If we compare those sales to 2008 we find them down 19.7% (not 37.1%), and 33.9% below 2007 (not 52.4%). It should be obvious that the number of CUVs sold in March 2010 is almost equal to the total sales of the other three light-truck segments combined. That is the only way the comparison percentages could shift so drastically.
Up until 1982, light trucks accounted for less than 20% of all new vehicles sold. But in 1982 light trucks seemed to reach a tipping point and continued picking up market share until in 2004 they represented 54.6%. Then in 2008, when gas prices went sky high and the economy turned sour, light trucks appeared to fall out of favor. In that year they lost market share and dropped to 47.0% of all new vehicles sold.
For the first quarter of 2010, new light truck sales are in a dead heat with passenger cars. The real star in the light truck camp is the CUV segment. In the above graph it is clear that pickup trucks are slowly gaining back some of the ground they lost beginning in 2008, but SUVs and vans are still sliding. The real upswing is in CUVs.
Story provided by Fastlane Research at this link
Auto detailing, Renny Doyle, car detailing The Baby Boomers Are Buying Cars...Just Not The Cars You Would Think!
Friday, March 26, 2010 at 05:15PM Here is a great story about the baby boomers and the cars they are buying these days! This is a fantistic read so enjoy! Follow This Link
Auto detailing, Renny Doyle, car detailing, car wax Vapor Steamers Within Your Detailing Business? Have Them Mastered?
Monday, March 22, 2010 at 02:24PM Mastering Steamers Within Auto Detailing
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Online Ads are Booming...If They Have A Video Involved!
Wednesday, February 10, 2010 at 05:53PM 
Online Ads Are Booming, if They’re Attached to a Video
News Web sites are starting to look a lot less like newspapers and a lot more like television.
MSNBC's Web site streams a report from “Nightly News,” NBC's evening newscast. featuring the anchor Brian Williams.
CNN.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before they begin to read. Even The Wall Street Journal has moved its video player front and center with a twice-a-day live newscast on WSJ.com.
A major reason is commercial. At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.
The attention to video mirrors changes in how consumers are experiencing news. Major events — be it the presidential election or the death of Michael Jackson — bring a surge in video stream viewings by new users, and each time some of them stick around.
“Every watershed event leaves video more popular than before,” said Charles W. Tillinghast, the president of MSNBC.com, a joint venture between NBC Universal and Microsoft.
K. C. Estenson, the general manager of CNN.com, a unit of Time Warner, said that “people are using the Internet in a different way now.” He added, “With broadband penetration becoming ubiquitous and more and more sites having this easy capability, people are expecting video to be there.”
Media companies typically do not break out figures for video advertising, and certainly the video revenue pales next to search and display advertising. But the growth has spurred investment and interest in video production.
Among Web sites operated by newspapers, The New York Times, Gannett and Tribune each reach more than a million viewers a month with video streams, comScore says. The home page of The Times sometimes streams live video of events; it carried a news conference Friday about the shootings Thursday at Fort Hood, Tex.
But video can be costly to produce, hindering some sites’ efforts to expand and leading people like Mr. Tillinghast to predict that access to television film (like a bounty of NBC News video) is an advantage.
Beyond news sites, video is now the fastest-growing segment of the Internet advertising market. Digital video amounted to $477 million in revenue in the first half of 2009, up 38 percent from the same time period in 2008, according to the Interactive Advertising Bureau.
With an estimated $5 billion in revenue in the first half of 2009, search remains the dominant segment of online advertising, but it is expected to grow only marginally this year.
Augmenting the increase in video spending is the growing acceptance of pre-roll — the once-derided ads that appear before a video plays.
“It actually works really well,” said Brian Quinn, the vice president and general manager of digital ad sales for The Journal’s digital network. A 15-second pre-roll “followed by two to five minutes of high-quality content is a fair-value exchange,” Mr. Quinn said.
Analysts say they expect the flow of online advertising dollars to video to continue. The research firm eMarketer projects 35 to 45 percent growth for the segment for each of the next five years, topping out at $5.2 billion in 2014. (Even then, it would hardly rival search advertising, which is projected to be a $16 billion business.)
In the five-year outlook it released last month, eMarketer said that video ads would be the “main channel” for major advertisers seeking to increase their online spending. Already, ads for companies like Johnson & Johnson and Unilever pop up often on sites like MSNBC.com.
“More and more advertisers are starting to play in the online video space,” said Jeremy Steinberg, the vice president of digital sales and business development for the Fox News Channel.
News sites account for only a small portion of the 25 billion video streams counted by comScore on an average month. The firm reported almost 500 million video streams in its news and information category in September — still a substantial figure. Most of the streams occurred on MSNBC.com (162 million, according to comScore) and CNN.com (148 million).
Advertising dollars have not always kept pace with the growing view counts, but Mr. Quinn said video was currently the strongest ad format for WSJ.com.
“I wish we had more, since we’re sold out,” Mr. Quinn said.
In September the site introduced “The News Hub,” a live Webcast from The Journal’s newsroom at 8:30 a.m. and 4 p.m. each weekday. When “Hub” is shown live on the WSJ.com home page, it includes a sponsorship mention and a companion display ad. When it is replayed, it includes a pre-roll ad. Sponsorships are sold monthly, with Charles Schwab being the current one.
The rate card for WSJ.com lists pre-rolls for a $75 C.P.M. before advertiser discounts. Mr. Quinn said the C.P.M. was around $50 last fall.
FoxNews.com, which like WSJ.com is a unit of the News Corporation, now sells sponsorships of its daytime Web show, “Strategy Room.”
When the show had its debut in its current form earlier this year, it included only an occasional remnant pre-roll ad. This month, as viewership increased, the show started to include TV-style commercial breaks and advertiser logos in the corner of the video screen. Fox says the 9 a.m.-to-5 p.m. show gets an average of 35,000 streams per weekday.
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Web executives say some clients think of online video as an extension of TV, and others think of it as an enhancement — one that allows for interactive messages and instant feedback from viewers. They acknowledge that the medium is still in many ways immature. Sites continue to disagree about the legitimacy of “autoplay,” a setting that starts videos automatically when a Web page loads, increasing the number of streams without necessarily knowing that the Web user is watching.
Web executives say that ads next to dispatches from Afghanistan normally cannot draw the same C.P.M.’s as lighter fare. MSNBC.com has found success with lifestyle segments that are sold as a package between TV and the Web. Last month it introduced TodayMoms, a section for mothers sponsored by Wal-Mart with a TV connection on the “Today” show.
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Saturday, December 19, 2009 at 01:07PM Desire to see a real professional auto detailer? Check out the link below that will lead you to Auto Detailing TV!
Where Will You Be In One Year or Even Five Years? Life is more then just auto detailing.
Saturday, December 19, 2009 at 11:16AM I will swear to my death that business, any business will succeed at higher levels when four KEY factors within the business are within its foundation.
Many of us have these factors built into our DNA but the most important keys all of us need to develop. This post is all about your planning and I am not talking about the upcoming year, I talking about your plans for five years down the road!
All of us have had clutter in our life at one point or another and right now many have some serious troubles and are facing some very real hardships. Others are in very strong positions for success and with a little planning will be realizing dreams over and over again but no matter what you current situation, if you don't plan and dream, where will you be in five years.
Ask Yourself...Were Do I Desire To Be In Life In Five Years?
- Do you desire to be doing the same thing you are doing now?
- Do you desire to be making more money?
- Do you desire to be working less...or more?
- Do you desire to move to a new area?
When you think of your future, think of the items below!
Passion & A Dream
~ Passion is the genesis of genius. ~Anothony Robbins
Your Education Starts Now
Education is what remains after one has forgotten what one has learned in school. ~Albert Einstein
A Good Plan For YOU!
"A good plan executed today is better then a perfect plan executed at some indefinite point in the future." ~Gen. George Patton
Desire To Own Your Time
“Your time is limited, so don't waste it living someone Else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Steve Jobs
Where will you be in five years?
Do more then think about the above question...Take Action On Tomorrows Dreams Today!
On a side note, faith is an amazing key in life and no matter what your beliefs of level of spiritaulity, God is a big God and he desires us to live a fulfilled and successful life. Make sure faith is a part of your daily life as faith can and does move mountains!
Best Wishes...Renny
Auto Detailing Products of The Week: A Great Auto Detailing Mitt!
Wednesday, October 14, 2009 at 11:46AM I find many, many great detailing products each year so I have decided to bring the best of the best to you once a week!
Some will be very basic...why did'nt I think of that type of car detailing products while others will be game changers for you professional detailers or serious weekend worrior detailing enthusiast!
Enough of me...check out these product video's...the latest and greatest is right at the top each week to keep it simple!
Desire to learn more about this finishing mitt? Visit The Link Below!
Desire To Learn More About The Above Pad Washer?
Contact Dave Hornby at American Buffing Company
(262) 246-0586 or Toll Free (800) 218-2833
Meguiar’s warns to protect cars from CA wildfires
Wednesday, September 2, 2009 at 02:30PM IRVINE, CA — The wildfires raging throughout California are also posing a threat to vehicles, warns Barry Meguiar, the president and CEO of Meguiar’s, a press release reported.
The August 31 press release quoted Meguiar who said, “The elements in wood ash include calcium, potassium, phosphorus and magnesium, which are inert and have no effect on finishes in their dry form. There is, however, a serious risk of chemical etching on automotive paint finishes when these elements are mixed with water. Leaving an ash-covered car outside on wet nights or foggy mornings may very well result in chemical etching and, in some cases, serious damage to a vehicle’s painted surfaces.”
Also, when potassium is mixed with water it can form potassium hydroxide, which can work as a corrosive drain cleaner.
Meguiar’s suggests keeping vehicles in a secure garage or using a fitted car cover, and to clean cars thoroughly, even after the fires subside.