In with the new...out with the old. 2012 was an incredible year for some, maybe a rough year for others. Detailing is at an interesting crossroads.

We as an industry are still struggling with a week economy, which seems to fuel those willing to work for almost free. Nowadays I am not shocked when I hear of, see or experience the bottom feeders of the industry operating. I use to get made at the scums, now I help others get even!

But at the same time, some within the industry have adapted. There are those charging (and regularly getting) $1,200 - 2,000.00 per detail! Yes, I said it..some struggle to get $200.00 for a detail while others are getting two G's!
So what can you do to make 2013 kick ass? Here are some of the things I do every single year to make the new year the best year!
- Check your tude - Are you viewing things with a positive outlook or is your view on life and business crappy? I can tell you now, loose the bad attitude...NOW. You will go nowhere quickly if you keep that poor outlook going. Life is short, so chase life down and rebuild your outlook daily!
- Ask yourself, what did you do in 2012 that was a waste? They say history repeats itself and I can tell you I have performed the same dumb mistakes year after year only to mature and ask myself...why did I do that for so many days, months or years?
- What Worked in 2012? Did you have one thing that seemed to always work? Maybe it was a statement you made, a service you offered or a hobby you did that made you fresh and new and therefore sell more! Repeat your best habits again and again and always try and duplicate those success steps in 2013.
- Write your Goals down- Create new profit centers within your business and never stop thinking of your business from your clients standpoint. We as entrepreneurs have a bad habit of developing new items from our standpoint but our standpoints can be tainted. Get client based mentors, this is something I have done within each and every business I have ever owned! What are your goals for the year and how will you increase your profits? IF you don't write it down, odds are you won't come close to your desired level of successes.
- Expand your friendships - Finding new friends equals new business. Plus it means you have a life! This new friend base can be a mix of professional, community effort and personal friends. Show people you are good people, that you are a professional and you will be shocked at how quickly your new found friends support your business efforts.
- Find a niche - I don't care where you are located, every market has a niche and its your job to find it, develop it and capitalize on that niche!
January is an exciting month. We can look back on our past successes and struggles and make adjustments that can bring us the joy, lifestyle, income and happiness that we desire.
My challenge to you is to take big steps in 2013 and join me at the end of the year at the 2013 SEMA event so we can share our successes that 2013 brought us...that is my challenge to you today! Who will join me at going after our dreams??
Special Note- Soon we will be launching our new Pro Detailer's Community with a very limited number of memberships each month. If you would like to be considered as an early member of this online detail learning community, email me with "Online Detailing Learning Community" within the subject line. I am excited to offer this new community to a very special few...
Renny
